Dramatists Guild Institute
"We build community, creativity, and resilience through the craft of theatrical writing.
Now, more than ever, the opportunities for self-expression and connection through storytelling sustain us and reinforce our community of dramatists. The Dramatists Guild Institute offers hands-on, rigorous training for writers at all skill levels, providing students with an engaging and empowering educational experience." - www.dginstitute.org
Project brief: The Dramatists Guild Institute website serves as a utility for participating students and faculty. Elevate the design and functionality to establish brand recognition within the industry competitors.
The following video shows before and after redesign.
End of Play.®
"Since its debut in 2019, our global movement has brought together thousands of participants, fostering connections and triumphs over the obstacles that often hinder the birth of fresh theatrical work.
Writers from every corner of the globe gather not just to set goals but to share dreams, aspirations, and the raw essence of their craft. As writers embark on their personal journeys within the End of Play.® month, goals become more than mere milestones—they are declarations of passion, commitment, and an unwavering belief in the transformative power of storytelling. A full-length play, two one-acts, a refined draft—each endeavor is a brushstroke in the grand mural of creativity. Join the movement; let your process take center stage." www.dramatistsguild.com
in 2023 we collaborated with the Drama Book Shop in Midtown Manhattan to promote the initiative. This was covered on BroadwayWorld.
We used tools like MailChimp to share daily updates and motivation to nurture participants along with regular programming consisting of virtual meetup and silent writing sessions hosted on Zoom. We strategically placed print and digital ads in accordance with our theatre writer centric audience. In 2023 there were over 1000 participants from over a dozen countries.
